We have seen a lot of new business intelligence vendors and tools enter the market over the last couple of years.

[[introduction of apps concept]]

[[encapsulation of data and layouts in one thing]]

[[likened t the old dashboards, but can also finally deliver self service reporting]]

[[story boards, and text means more than just numbers and graphs

[[so use the term content, that is what is it]]

[[more will be added over time and word will survive]]

[[tale over of portals and hubs to become the content front end ]]