We have seen a lot of new business intelligence vendors and tools enter the market over the last couple of years.
[[introduction of apps concept]]
[[encapsulation of data and layouts in one thing]]
[[likened t the old dashboards, but can also finally deliver self service reporting]]
[[story boards, and text means more than just numbers and graphs
[[so use the term content, that is what is it]]
[[more will be added over time and word will survive]]
[[tale over of portals and hubs to become the content front end ]]